Frasco Reassigned to Climate Role as Marcos Reshuffles Tourism Leadership

President Ferdinand Marcos Jr. has moved Christina Garcia Frasco out of the top post at the Department of Tourism, assigning her instead to a new role focused on climate resilience and community sustainability.

In a Palace announcement, Malacañang said Frasco will now serve as presidential adviser for sustainable and resilient communities, a position expected to focus on helping local governments address climate risks and strengthen programs at the grassroots level.

While the administration looks for a permanent replacement, Tourism Undersecretary Verna Buensuceso has been tasked to temporarily oversee the tourism department’s operations.

The reassignment comes as the government pushes for stronger local responses to climate-related threats such as extreme weather, environmental degradation, and disruptions to livelihoods. Officials said Frasco’s previous work with local governments and tourism stakeholders would help in coordinating national programs with community-level initiatives.

Tourism Department at a Crossroads

Frasco’s transfer also follows a challenging period for the tourism sector as the Philippines attempts to regain momentum in the highly competitive regional travel market. While visitor arrivals have been recovering since the pandemic, the country continues to trail popular Southeast Asian destinations such as Thailand and Vietnam.

During her time in office, the tourism department reported millions of international arrivals and highlighted the industry’s role as a major economic driver, supporting jobs and generating billions of dollars in revenue.

Her tenure, however, was not without controversy. The agency drew criticism over certain tourism promotional materials that featured the tourism chief, prompting discussions online about the use of personal images in government campaigns. The department later moved to remove such materials.

The launch of the “Love the Philippines” campaign also sparked public debate shortly after its unveiling, drawing scrutiny over marketing decisions tied to the initiative.

Despite these issues, the tourism department also rolled out several initiatives aimed at boosting the country’s culinary and cultural tourism, including hosting international food events and opening the door for globally recognized restaurant guides to feature Philippine dining.

Frasco’s new assignment signals a shift in focus for the administration, as it places greater attention on climate preparedness and sustainable development at the community level, while tourism leadership undergoes transition.